Through the conceptualization and execution of the PLAY launch party at Shotwell, I brought together my community of diehard fashion lovers and welcomed them into the Comme Des Garçons aesthetic. I utilized their iconic logo to bring to life print and digital media campaigns and in-store experiences.
“In complete contrast with its parent label, PLAY offers a range of simple, wearable garments, featuring its iconic heart-shaped logo. One of PLAY’S most popular designs is the Chuck Taylor sneaker created in collaboration with Converse.” - From Italist
